Legend or Sellout, You Decide..........

Legend or Sellout, You decide…


I can remember when I fell in love with Michael Jordan… the basketball player not the Icon. It was while watching the 1982 NCAA basketball championship. The way as a freshman, he calmly knocked down that jump shot from the corner in the waning seconds of that game led me and others to believe we were on the verge of seeing greatness take its course. And it did. Not only did he go on to become one of the greatest college ballers of all time, he went out and totally dominated NBA to the tune of 6 championships and countless awards. His prowess on the court led to numerous endorsements off the court as well. One of his endeavors was his endorsement of Nike, which later created Jordan Brand in his likeness. This is where it gets tricky with me. While people (mostly people of color & minorities) suffered through robberies, theft and death from wearing his brand shoe, Mr. Jordan never addressed theses instances resulting from the purchase of his shoes. Mind you that the price tag is 30% of some peoples rent; Mr. Jordan kept on selling his soul… I mean his shoes to people who reveled in his basketball legend. Unlike Shaq, Stephon Marbury, and many others who broke endorsement deals to create fiscally priced shoes to release to the public, Mr. Jordan continues to peddle his shoes to the masses at up to $200 dollar a clip and in the minority neighborhood sometimes death. My question to you Mr. Jordan is: Is the pittance you receive from Nike to use you likeness worth all the death and destruction it has caused the minority community? I’m just asking, what do you think?